Turn AI adoption into decision velocity, execution speed and capital efficiency
I work with VC-backed B2B tech scale-ups to turn strategy into consistent execution.
The execution operating system
I redesign the operating system that turns strategy into execution — decision cadence, ownership, operating visibility and execution discipline.
Execution Health Check
A structured diagnostic of the executive operating model, identifying the constraints to decision velocity, execution speed and capital efficiency.
Executive cadence & decision system reset
Redesigning how the leadership team uses time, makes decisions and translates priorities into execution.
Embedded fractional COO / Chief of Staff
Stepping in to implement the new operating model and run the execution system with the leadership team.
What changes
Clarity of execution
Strategy translated into explicit priorities, trade-offs and ownership
Leadership leverage
Time moves from updates and coordination to direction and decisions
Execution at scale
Bottlenecks removed and delivery no longer depends on constant escalation
A company that runs through its system
Not through heroics, escalation or constant intervention
A focused diagnostic for VC-backed B2B tech scale-ups that need faster decisions, clearer priorities and capital-efficient execution. To find out more, simply get in touch:
Start with the Execution Health Check
About me
Most companies don’t struggle because the strategy is wrong. They struggle because the system for executing it doesn’t scale.
I’ve held COO, GM and CMO roles in B2B technology businesses across data, fintech and regulated markets, where execution is determined by how the leadership team makes decisions, sets priorities and tracks progress.
Today I work with VC-backed scale-ups to redesign that system — typically as a fractional Chief of Staff or COO.
AI is raising the ceiling on individual productivity. The constraint is now the operating model that turns strategy into consistent execution.
“I worked with Ian during a time of major change, and he was exactly the person you want in your team. Calm, positive, and focused — he supported the team brilliantly while delivering on time and to a high standard.
Sarah Arana-Morton, CEO | Chair | NED
What’s missing is not more effort — it’s an operating model that gives the leadership team real execution leverage.
AI increases the volume and speed of work, exposing the limits of the existing system.
This is not a people problem. It is a design problem.
Where execution breaks down
At scale, the constraint is rarely strategy — it is the system that turns strategy into execution.
You see it when:
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Priorities exceed capacity and trade-offs are unclear
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Decisions are slow, revisited, or escalated unnecessarily
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Leadership time is consumed by updates rather than direction
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Execution health is hard to see in real time
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Headcount grows faster than output